About the Showcase

As the producer behind major trade events like the National Heavy Equipment Show (ON), the Canada North Resources Expo (BC), Expo Grands Travaux (QC), the Atlantic Heavy Equipment Show (NB), TRUXPO and the Pacific Heavy Equipment Show (BC), Master Promotions Ltd. has enjoyed bringing live events to the masses for close to five decades.  

Unfortunately, the Covid-19 pandemic has forced us to change. Across the country, provincial governments and health authorities are not permitting in-person gatherings of more than 100 people. Given the volume of attendees our trade shows normally attract, face-to-face events are no longer an option in most of the facilities we work with. Having to postpone so many of our events has been difficult, but necessary. 

 As Covid-19 continues to affect travel and large gatherings, we recognize that staying connected with one another is more important than ever. And so, we’ve worked diligently to develop other solutions to keep our exhibitors, attendees, sponsors, and association partners together. 

Our new digital showcase allows users to visit our website and search through our database of exhibitors by name, category, and more! Listing can be enhanced with video, images, product specials, and more, making it the best way to reach a qualified heavy equipment audience, so you can drive your marketing efforts forward and keep your brand front and centre. 


Visitor Marketing

The strength of this platform is our ability to market the product to our established cross-country heavy equipment community, along with traditional paid media. Your exhibitor listing can easily be enhanced with video, images, and product specials. We’re confident this alternative to face-to-face marketing will be a fantastic tool to get your products and services in front of a targeted audience of boating, fishing, and hunting enthusiasts.  

The digital showcase will be aggressively advertised through our social media channels, as well as through direct email communications to a dedicated list of industry professionals.  

Audience Marketing Timeframe: March 1 – May 31, 2021 

CHES marketing


We are offering four tiers for promoting your business as part of the Digital Showcase. Please review the details below and reach out to our sales team for a full Media Kit and additional information.  



Let us help extend your online presence across various online platforms! We have multiple packages available – including graphic design, video editing, and social media services. Click here to view our entire Media Kit. 

Book Space

Don’t miss out on this unique opportunity to connect and conduct business with your customers.  

Book online by using the button to the right.  


Mark Cusack

National Show Manager

Moira Pellerine

Marketing & Operations Manager

Connect With Us

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